Brother, the renowned sewing and crafting company, has entered the digital realm with its latest innovative tool, Artspira. This cloud-based app, specifically designed for smartphones, allows crafters and embroiderers to design on-the-go, providing them with tools, patterns, and inspiration.
For over a century, Brother has been at the forefront of crafting technology, producing high-quality and affordable sewing machines. The company has continuously pushed the boundaries of innovation, from perfecting mass production to introducing electronic machines and even the world’s first sewing machine with a built-in camera and projector.
With Brother’s support, creators can bring their sewing, embroidery, quilting, printing, and crafting projects to life within the comfort of their own homes or businesses. The Brother LTV team, leveraging their extensive craft knowledge and real-world research, develops long-lasting and practical solutions for crafters and designers.
In line with their user-centric approach, Brother has now launched Artspira, a platform aimed at supporting the design needs of their diverse global crafting community. This mobile platform, designed for Brother embroidery and ScanNCut users, opens up new creative avenues for crafters of all skill levels. Unlike traditional desktop-based design software, Artspira allows users to access cutting and embroidery patterns that can be customized and wirelessly sent to their Brother machines.
To further expand the capabilities of Artspira, Brother introduced Artspira+ in 2023, a subscription-based app service. Artspira+ subscribers gain access to enhanced digital tools, including portrait digitization, converting digital images into embroidery stitch data, embroidery line welding and stitch shape filling, and an AR embroidery pattern placement tool. The app also offers an expanded library of embroidery and cutting patterns, additional fonts, and cloud save slots.
The user-friendliness of Artspira stems from extensive market research and testing conducted by Brother’s LTV group and a pool of creative experts. The platform aims to serve as a centralized hub for the global crafting community, providing a variety of projects, patterns, and design inspiration for multiple crafting machines.
Artspira+ is not limited to DIY crafters; it also caters to embroidery businesses looking to enhance their offerings without investing in new hardware or complex software programs. The app increases access to different embroidery hoop sizes, including those within the Entrepreneur PR range of embroidery machines. Additionally, Artspira+ offers fabric printing patterns and design capabilities for users with fabric printers and tabletop single-needle embroidery machines.
In the future, Brother plans to further expand connectivity and community integration within the Artspira platform, making it accessible to creatives worldwide. With Artspira and Artspira+, Brother continues to pave the way for digital innovation in the crafting industry, empowering crafters and embroiderers with limitless creative possibilities.
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