Designers and brands must prioritize accessibility in their products to ensure they are inclusive for people living with disabilities, according to Luc Speisser, Global Chief Innovation Officer at Landor & Fitch. Rather than waiting two to five years to design inclusive products from the beginning, businesses need to find solutions today, Speisser writes. Simple changes such as altering colors and incorporating additional colors into a palette can significantly improve accessibility. Other considerations include typographic treatment, tactile designs, and involving people with disabilities in the design process. Speisser emphasizes that accessibility shouldn’t compromise aesthetics and affordability. He cites examples of brands like Google and Ariel that have embraced accessible design with innovative and inclusive solutions. Making the world more accessible is not only a moral imperative but also a lucrative opportunity for businesses and brands, Speisser concludes.
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