Soft Pink Sweet Embrace named Dulux Colour of the Year 2024

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Dulux, the popular paint brand, has revealed its Colour of the Year for 2024 – a beautiful soft pink shade called Sweet Embrace. Chosen by architecture and design professionals, the delicate tone of Sweet Embrace is said to bring a sense of stability and softness to any space.

Marianne Shillingford, the colour expert and creative director at Dulux, describes Sweet Embrace as a soothing and versatile colour that can be used as a standalone shade or in combination with other colours to create a unique and individual space.

The announcement of Sweet Embrace as the Colour of the Year 2024 comes with the introduction of three colour palettes by Dulux, providing architects, specifiers, and designers with a wealth of colour inspiration. The Warm palette consists of earth tones that are perfect for creating cozy spaces in bedrooms, living rooms, and kitchens. The Calm palette features blues and greens that are ideal for creating relaxing spaces, such as home offices and bathrooms. Lastly, the Uplifting palette includes a mix of yellows and lilac colours that promote a positive and uplifting mood, making it suitable for hallways, bathrooms, or dressing areas.

These palettes can be used in various sectors, from residential properties to schools and care homes. Dawn Scott, the senior colour designer at Dulux Trade, emphasizes the versatility of the Colour of the Year 2024 and its accompanying palettes, stating that they can evoke a wide range of emotions and are suitable for different environments.

Dulux has been running its Colour of the Year scheme for over two decades, and it is based on extensive trends and research conducted by its colour experts and international design professionals. To assist with the use of Sweet Embrace, Dulux has created the Dulux Trade Colour of the Year 2024 Specifier Brochure, featuring mood boards that provide guidance for designing the perfect space.

Sweet Embrace and the Dulux Colour Futures palettes will be available for specification from September 12, 2023. The brand believes that the Colour of the Year for 2024 reflects people’s desire for simplicity, meaning, and a sense of belonging, regardless of the environment. Architects and specifiers can use Sweet Embrace in projects across all sectors to create welcoming and soothing spaces.

For more information and to download the Dulux Colour of the Year 2024 Specifier Brochure, visit Dulux’s website.

Please note: This article was written by Dezeen for Dulux as part of a partnership. To learn more about Dezeen partnership content, please visit their website.

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